How Can Social Media be Used as a Lead Generation Channel?

Manlio Mannozzi


Social Media is a very powerful tool that is often underestimated for its potential, mostly because of lack of insight.
Yes, it’s increasingly gaining importance in terms of a medium to impart personality to a brand and facts state that over 80% of businesses are using social media worldwide; but is it acknowledged as one of the best tools to drive sales, the most important aspect of a business? Not really.

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