Why You Need To Leverage Influencers In Your Pinterest Strategy

Kamal Bennani Photography

See on Scoop.itSocial Media, SEO, Mobile, Digital Marketing

Consumers today are leveraging social media to discover and validate potential purchases. In fact they rely more on digital feedback from friends, family and influencers, and less on brand-generated messages according toForrester. According to their research some 70% percent of US online adults trust brand or product recommendations from friends and family and 46% trust consumer-written online reviews, while just 10% trust ads on websites and 9% trust text messages from companies or brands. This is according to new Forrester data based on a survey of more than 58,000 respondents.

See on www.business2community.com

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