Is your company prepared for the influence of social and mobile?

News and Trends in Financial Services

Social media and mobile technology are enabling consumers to drive brand perceptions and reshape buying behaviors. With social media, people can draw on the wisdom of the crowd to find the best products and pricing, and rely on recommendations from their trusted network of friends. As this technology-enabled bargain hunting makes its way into everyday services such as retail banking, many businesses need to take a good look at whether they’re prepared to meet the challenges.

Read more at Beyond the Arc

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