Curata, a content curation software company, recently published its2014 Content Marketing Tactics Plannerusing survey data it gathered from more than 500 marketers. While the ebook itself is chock-full of good advice and insights, the stack ranking of the perceived challenges of marketers really caught attention. Specifically, that content promotion was dead last on the list.
It could only be dead last for one of two reasons: either many marketers have mastered content promotion already, or most marketers don?t yet know they should converge their owned media efforts with paid and earned media for promotion and distribution. It?s likely the latter.
See on relevance.com