Omnichannel: the retail bank’s new sweetheart

News and Trends in Financial Services

Multi-channel banking is old hat. When it comes to retail banking, ‘omnichannel’ is the new darling of the industry. Omnichannel is far more than a fleeting infatuation. It’s an approach that can deliver serious benefits to banks’ bottom lines. In order to tap into these results, banks need to raise their game to meet customer expectations and keep them on-board. Key to this is the ability to deliver a seamless experience over any device.

The multi-channel approach meant more customer touchpoints with the bank. But with that came mounting IT complexity. By implementing a unified omnichannel strategy, banks can reap the rewards of a 360 degree view of customer activities. This will provide them with a detailed profile for each customer. As a result, banks will be able to better determine how to allocate budgets to providing targeted services to customers across the entire suite of channels.

View original post 10 more words


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s