Millennials: Who wants ’em? (Maybe you do.)

News and Trends in Financial Services

Blame whoever named Boomers “Boomers.”  Ever since, the mass media seem to have indulged some sort of compulsion to give succeeding generations names. Unfortunately, no one troubled to come up with anything cool or even appealing. In a dazzling display of no creativity at all, photographer Robert Capa  came up with “Generation X” for a photo essay of people born from about 1960 to 1980. Author Douglas Coupland picked up the sad excuse for a moniker when he named his 1991 novel, Generation X: Tales for an Accelerated Culture . From there, amazingly, the X stuck.

I suppose it followed logically, though with equal lack of creativity, that someone would dub the succeeding group “Generation Y.” Gen Y-ers were defined as pretty much anyone born between the early 1980s and the early 2000s. As one born nearer the earlier end of that time frame, I am pleased that eventually a better name came…

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