3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

Kamal Bennani Photography

See on Scoop.itSocial Media, SEO, Mobile, Digital Marketing

Instead of jumping into brainstorming content types, start by creating buyer personas and buyer journeys. This tells you who your buyers are and how they’re shopping, giving you a clear idea of what you need to produce to make their decision easily.

See on searchenginewatch.com

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