Despite some reluctance to embrace social media as a B2B marketing channel, 91% of B2B marketers are using social media to spread their message. Plus, 58% of marketers who have been using social media for more than 3 years report it has helped them improve sales.
But with so many platforms available, it can be tempting to sign up to more than you can handle. The key is focusing your efforts on the networks where your target audience is already waiting.
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