2014 State of Marketing: Email Flood Despite Rise Of Mobile And Social

Kamal Bennani Photography

See on Scoop.itSocial Media, SEO, Mobile, Digital Marketing

The strategies marketers plan to use to drive engagement is an interesting finding from this study. Email is the vehicle of choice to acquire and onboard new customers. Mobile, however, is the preferred channel for engaging with existing customer.

See on www.forbes.com

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