Google designed and modified the Penguin and Panda algorithms to make searches more effective for consumers, and in the end, the content of articles rose to supreme importance. The changes benefited consumers because rich content rose to the top of searches rather than hollow shells that offered no real information or answers. The algorithms made SEO more complex than keywords and backlinks, forcing marketers to provide rich content if they wanted to land on Google’s first page.
Content marketing arose in response, with the idea that solid information, knowledge, and answers provide the most benefit to searchers. Effective marketers found the way to use rich content to market their product.
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